Etesalat Innovations
CX Leadership Board Forum
The event is introduced by EI as a Regional Customer Experience landmark
The event, in line with with the kingdom 2030 vision, aims to share and cascade the Fundamentals of
“Customer Experience Management “, defining the Basic CX Notions and fore-sighting the futuristic directions of customer Experience 2026 onwards.
The forum is enriched with the presence of the World Class Thought Leader Hany Mokhtar; known as “The CX Master” along with CX and Technology experts from global players.
EI CX DAY is a Customer Experience Leadership Board and CX Forum focused on advancing customer experience strategy, leadership, and innovation. The event brings together customer experience professionals, executives, and technology leaders to explore CX trends, best practices, and future-ready solutions in Saudi Arabia and the region.
Who Should Attend?
Executives ,leaders and professionals in the following business domains:
-
Customer Experience (cx)
-
Information Technology (IT)
-
Strategy and Planning
-
Marketing
-
Product Management
-
Digital Transformation
-
Customer Care
-
Learning & Development
Why do
I attend?
-
Learning CX Science Fundamentals
-
Getting updated on the future CX trends
-
Meeting regional CX Leaders
-
Sharing the CX Support Roadmap
-
Advisory sessions by prior reservation
KEYNOTE SPEAKER
Prof. Hany Mokhtar
Chief Transformation & CX Officer - AKA - the CX Master
Mr. Mokhtar is a world-class CX and Digital Trans. Authority with over 33 years of cross-industries expertise.
Mr. Mokhtar is the teaching professor of both CX & Employee Experience @ the American University in Cairo – SCE He has graduated 3,000+ executive students through hours of education, coaching & expert knowledge transfer.
As the creator of the internationally recognized 4 Es CX Framework he has transformed how organizations approach customer-centric business strategies. His educational partnerships with prestigious institutions have produced certified CX programs.
From C-Suite boardrooms to university lecture halls, Prof. Hany combines deep scientific knowledge with empirical know-how implementation expertise.
OUR SPEAKERS
Jean Najm
Channel Manager, Avaya KSA, Levant and UAE
A unified communications and contact centre leader with +25 years of experience in enterprise UC and CX solutions.
As Partner Account Manager at Avaya, he enables partners to drive growth, modernise communication platforms, and deliver impactful customer and employee experiences at scale.
Muhammad Abu Ghalioun
Channel System Engineer at HPE
Networking professional with over 20 years of experience in enterprise networking. Currently working at HPE, with a strong focus on wireless technologies and network security. Recognized for designing, implementing, and optimizing secure, high-performance network infrastructures across diverse environments.
Hady Medhat
Regional Director at Nexthink Middle East
A seasoned tech. executive with over 20 years of leadership driving large-scale digital trans. across enterprise organizations.
Hady partners with senior executives to modernize IT operations, elevate digital employee experience, and translate tech. strategies into measurable business impact.
With deep expertise spanning IT strategy, governance, and enterprise transformation, Hady is known for aligning people, process, and tech. to deliver resilient, high-performing digital workplaces.
He focuses on practical insights, executive decision-making, and real-world outcomes drawn from leading complex transformations at scale.
Zoom Contact Center Channel Manager, METAP
Shaheen Haque is a seasoned software sales executive with extensive experience in direct and channel sales across Middle Eastern markets. He specializes in both cloud-based and on-premise customer experience solutions and has a strong track record in driving growth for global and regional technology vendors. Shaheen has played a key role in establishing regional operations and supporting complex enterprise sales initiatives. Known for his strategic thinking, customer empathy, and credible executive presence, he consistently delivers sustainable business impact.
OUR PARTNERS
AGENDA
09:00 - 09:30 am
Registration and morning coffee.
10:00 - 10:15 am
EI Chairman welcome Speech
Eng. Hossam Saleh, Etesalat Innovations
10:15 - 11:00 am
The Magic Stick of Customership
By: Prof. Hany Mokhtar, the CX thought leader and World Class Transformation
Leader
11:00 - 11:15 am
Jean Najm - Channel Manager, Avaya KSA, Levant and UAE
11:15 - 11:30 am
Muhammad Abu Ghalioun - Channel System Engineer at HPE
11:30 - 11: 45 am
Hady Medhat - Regional Director at Nexthink Middle East
11:45 - 12:00 pm
Shaheen Haque - Zoom Contact Center Channel Manager, METAP
12:10 - 12:45 pm
Prayers and Coffee Break
12:45 - 01:30 pm
Unleashing a new era of experience levels
By: Prof. Hany Mokhtar, the CX world-class thought leader
01:30-02:00 pm
Panel Discussion
Participants:
Avaya, HPE, Nexthink, Zoom
Moderated by:
Prof. Hany Mokhtar
Ms. Nada Saleh
02:00-02:15 pm
Elite Prize Draw
02:15 - 03:30 pm
Lunch
VENUE
Follow us: